The Mayde project began some years ago, but it wasn't called Mayde back then.
The whole project started when in 2004, Dr David Hawkins, then Head of Research and Knowledge Transfer at the University College for the Creative Arts, Kent, UK began working with Chinese company Mayland to develop and implement a Design Research Centre in Guangzhou, China. Since taking up the position of HOS at Unitec in October 2006, David working with Associate Head of School Roger Bateman, has continued to develop the research centre and on 16th March 2007, the Mayland Design Exchange (MayDE) officially opened.
The whole project started when in 2004, Dr David Hawkins, then Head of Research and Knowledge Transfer at the University College for the Creative Arts, Kent, UK began working with Chinese company Mayland to develop and implement a Design Research Centre in Guangzhou, China. Since taking up the position of HOS at Unitec in October 2006, David working with Associate Head of School Roger Bateman, has continued to develop the research centre and on 16th March 2007, the Mayland Design Exchange (MayDE) officially opened.
This blog is about Mayde, what it is, what it does and doesn't do. This blog will keep you up to date with Mayde and it progression. We hope you will find Mayde exciting and that you will become a part of the Mayde network.
So what is Mayde?
Mayde is a joint venture between the Unitec School of Design and Guangzhou based large scale property developed Mayland. (May - Mayland de - design exchange)
Mayde’s facilities are based within the Mayland World Home Expo Centre, a newly-built, 2 million square metre homeware centre in Guangzhou, China. There are plans to build further Home Expo Centres in Shanghai and Beijing.
Mayde offers a range of design services to Chinese companies, including design consultancy, lifestyle and trend prediction, design training, network building, a design/manufacturers index and designer exchanges.
Mayde will develop a range of homeware products to be sold under a unique Mayland brand at stores in Mayland’s retail centres.
Mayde opened for business on 16 March, 2007. To celebrate the opening, Mayland held a brand release conference with the brand mission of “Growth by Design”.
There were three programmes in the brand release, firstly, a design exhibition featuring “essenze - New Zealand Inspired Design” and “Originated From China”; secondly, a design seminar, “Design Exchange & Business Potential”; thirdly, a design match-making party with opportunities for local and international design collaboration.
What is Unitec New Zealand’s involvement?
Unitec’s School of Design based at the Mt Albert, Auckland, campus has more than 600 students studying in the:
× Certificate in Design
× Diploma in Contemporary Photography
× Diploma in Design Media
× Bachelor of Product Design
× Bachelor of Design with majors in Interior Design, Three Dimensional, Visual Communication
× Graduate Diploma in Design (Digital Animation)
× Master of Design
Head of Unitec’s School of Design, David Hawkins, has had an ongoing relationship with Mayland. Mayde is the result of his discussions.
It is expected that Unitec School of Design students, staff and graduates will have the opportunity to travel to Mayde to carry out research, work on design projects and provide design expertise.
How will New Zealand design benefit?
Mayde is a doorway for New Zealand design to the massive China market.
New Zealand designers working through Mayde will have the opportunity to design products for Mayland to be sold via Mayland’s Home Expo Centres.
Mayde will offer designer matchmaking services, connecting Chinese manufacturers with New Zealand designers.
New Zealand design’s profile will be raised through workshops and seminars and design training run by Mayde for Chinese clients.
Mayde will promote the New Zealand design industry via exhibitions, events, its website and publications.
So what is Mayde?
Mayde is a joint venture between the Unitec School of Design and Guangzhou based large scale property developed Mayland. (May - Mayland de - design exchange)
Mayde’s facilities are based within the Mayland World Home Expo Centre, a newly-built, 2 million square metre homeware centre in Guangzhou, China. There are plans to build further Home Expo Centres in Shanghai and Beijing.
Mayde offers a range of design services to Chinese companies, including design consultancy, lifestyle and trend prediction, design training, network building, a design/manufacturers index and designer exchanges.
Mayde will develop a range of homeware products to be sold under a unique Mayland brand at stores in Mayland’s retail centres.
Mayde opened for business on 16 March, 2007. To celebrate the opening, Mayland held a brand release conference with the brand mission of “Growth by Design”.
There were three programmes in the brand release, firstly, a design exhibition featuring “essenze - New Zealand Inspired Design” and “Originated From China”; secondly, a design seminar, “Design Exchange & Business Potential”; thirdly, a design match-making party with opportunities for local and international design collaboration.
What is Unitec New Zealand’s involvement?
Unitec’s School of Design based at the Mt Albert, Auckland, campus has more than 600 students studying in the:
× Certificate in Design
× Diploma in Contemporary Photography
× Diploma in Design Media
× Bachelor of Product Design
× Bachelor of Design with majors in Interior Design, Three Dimensional, Visual Communication
× Graduate Diploma in Design (Digital Animation)
× Master of Design
Head of Unitec’s School of Design, David Hawkins, has had an ongoing relationship with Mayland. Mayde is the result of his discussions.
It is expected that Unitec School of Design students, staff and graduates will have the opportunity to travel to Mayde to carry out research, work on design projects and provide design expertise.
How will New Zealand design benefit?
Mayde is a doorway for New Zealand design to the massive China market.
New Zealand designers working through Mayde will have the opportunity to design products for Mayland to be sold via Mayland’s Home Expo Centres.
Mayde will offer designer matchmaking services, connecting Chinese manufacturers with New Zealand designers.
New Zealand design’s profile will be raised through workshops and seminars and design training run by Mayde for Chinese clients.
Mayde will promote the New Zealand design industry via exhibitions, events, its website and publications.
Mayde will launch a 'Good Design Award' in China.
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