Branding Conference

The second major design seminar took place at MayDE in December 2007. The seminar entitled "China + Northern Europe" brought together design professionals, branding experts, scholars and company leaders from across the world. During the seminar presentations centered on two themes;

1) helping overseas branding companies understand the nuances of working for Chinese clients

2) exposing Chinese business leaders and scholars to cutting edge branding techniques.

Keynote speakers:

Jesper von Wieding (Denmark) Strategic and Creative Director & Partner of Scandinavian Design Lab.

Wen Hao (China) Design practitioner, businessman and Academic.

Guest Participants:

Wang Runlin (China) Chief Designer and Vice President of Landbond

Chen Xiangjing (China) Senior Interior Designer at Newsdays, Professor of Interior Design at Guangzhou Academy of Fine Arts.

Ingrid Wang (New Zealand) Interior Design Lecturer at Unitec New Zealand

Roger Bateman (New Zealand) Associate Head of Design and Senior Academic at Unitec New Zealand.